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PDC: INNOVATIVE ID SOLUTIONS

Date:2014-10-20

PDC recently opened a local office in Hong Kong so as to serve customers in China without charging for oversea shipping or conversion rates.

PDC,the California-Based Pioneer of RFID wristband technology,has been making some buzz at North American amusement and water parks with their stylish and colorful wristbands that can be used for admission, cashless purchasing and more. Cedar Fair, one of North America’s largest amusement park chains, started using PDC’s Smart Band® RFID wristbands for park entrance, season passes, locker rentals, and food/souvenir purchases. Like Disney, amusement parks are starting to realize that RFID technology makes the guest experience much more fun and convenient, plus it gives visitors a trendy keepsake to take home and remember their holiday. MetroStyle Bilingual Magazine sat down with the president of PDC, Tracey Carpentier, to learn more about the RFID wristband trend and ask a few questions about where the technology is headed.

Fans can use the wristbands to instantly “check-in” on Facebook and upload photos .

The attendees and music fans love to keep the wristbands on for days and weeks to show friends as a bragging right.

Customers can choose the color and design of the plastic slider.

MSBM: How did PDC get their start in the RFID wristband business?
Tracey Carpentier: PDC has been a trailblazer in positive identification solutions for more than 55 years – with our start in healthcare. In 1956, we developed the very first single-piece patient ID wristband, which at the time was a revolutionary innovation. PDC then introduced the first bar code wristband system in 1984, which is now a standard at many hospitals worldwide. RFID just made sense as the next progressive step to take in wristband technology – for both healthcare and the leisure & entertainment markets – so we developed PDC’s Smart Band®.
MSBM: What applications can RFID wristbands be programmed to perform? Do you have any specific examples from any recent installations?
Tracey Carpentier: Different markets use certain applications more frequently than others. Theme and water parks – like Dorney Park & Wildwater Kingdom in Pennsylvania – prefer the cashless point of sale application because their guests can leave their belongings in their car or locker and use their Smart Band® as a “wrist wallet” for anything they want to buy in the park. This ranges from food and arcade purchases to locker and inner tube rentals. Great Wolf Resorts allow guests to use the wristbands for cashless purchasing as well as keyless hotel room entry, so visitors can enjoy their entire holiday without ever pulling out cash or a credit card for a transaction. Music festivals on the other hand, such as the Ottawa Bluesfest in Canada, use the wristbands as counterfeit-proof admissions tickets, and also for social media integration. Fans can use the wristbands to instantly “check-in” on Facebook and upload photos from the concert at posts set up throughout the venue.
MSBM: Out of the Smart Band®collection, which wristband has been a really hot seller for PDC? What is the “wow” factor that customers love about this particular wristband type?
Tracey Carpentier: Over the past few years we have met a tremendous demand from music festival promoters with our PDC Smart® Woven RFID wristbands. These are the ultimate multi-day, high-security event management solution. For patrons, the woven Smart Band® is comfortable to wear and features a plastic slider to protect the RFID microchip sealed inside, so it cannot be damaged by water. Promoters love these wristbands because of the unique code programmed into each RFID microchip, making Smart Band® impossible to counterfeit, which provides a safeguard for revenue. Customers can choose the colour and design of the plastic slider, and can select up to eight thread colours per custom wristband design. The attendees and music fans love to keep the wristbands on for days and weeks to show friends as a bragging right. All of these features combined pack the “wow” factor punch the festival market has long sought to achieve.
MSBM: Will PDC’s RFID Solutions be on display locally anytime soon?
Tracey Carpentier: PDC will be exhibiting at the IAAPA Asian Attractions Expo from June 17 to 20, in Beijing, China. This trade show is a huge gathering where amusement park industry leaders come to learn about the new technologies emerging in the market. Be sure to visit PDC in stand #256 to see live demonstrations of Smart Band® in action and learn more about PDC’s exciting RFID solutions!
MSBM: Why is PDC exhibiting in China? What do you hope to achieve by doing so?
Tracey Carpentier: PDC recently opened a local office in Hong Kong so we now have the capabilities to serve customers in China without charging for oversea shipping or conversion rates. At IAAPA, we’re planning to educate amusement and water park leaders about how RFID wristbands can help grow their business and grow their revenue.